• American Eagle Outfitters is continuing its push in the mobile commerce space via a new partnership with Google Wallet.
  • American Eagle to use the Google Wallet with in-store demonstrations in New York.
  • Google Wallet is currently being used at American Eagle locations in Los Angeles, San Francisco, Chicago, Washington and New York.
  • Using Google Wallet, American Eagle consumers can pay for their purchases via their smartphone.
  • Users with a Nexus S 4G smartphone can download the Google Wallet app to manage their accounts.

    This Makes American Eagle Outfitters the latest to join the race of NFC Payments.

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Subway, the largest restaurant chain in the United States to accept contactless payments.The new tap and go payment readers will be implemented at more than 7,000 United States locations by the end of 2012.

Subway consumers can tap their PayPass-enabled MasterCard card, phone or device on a PayPass-accepting reader at check-out.

According to MasterCard, PayPass does not require customers to sign receipts for purchases under $50.

Mastercard is a global payments and technology company, It operates the world’s fastest payments processing network.

Apple’s iOS operating system is now driving nearly 55 percent of worldwide mobile web traffic, according to a new report by web analytic firm Net Applications.

The findings suggest that the percentage eclipses Google’s Android by more than three times. At 16 percent global market share across mobile phones and tablets, Android web traffic even trails Java ME, which accounts for nearly 19 percent market share.

Symbian follows at 6 percent and RIM’s BlackBerry is at 3 percent.

Although Android controls 48 percent of the worldwide smartphone market, Apple’s iPad continues to own the tablet market, increasing to 68 percent global market share during the second quarter, up from almost 66 percent a quarter ago.

OfficeMax is letting in-store customers pay via Google Wallet to deliver a faster, personalized in-store shopping experience.

OfficeMax is the latest retail chain to join the growing list of merchants who are accepting Google Wallet NFC payments. OfficeMax are also utilizing Google Wallet along with their MaxPerks Rewards loyalty program that will enable customers to pay, redeem coupons and reap the benefits of OfficeMax’s MaxPerks. The Google Wallet NFC payments are currently limited to greater New York, Chicago, Los Angeles, San Francisco and Washington D.C. markets.

The Google Wallet app is available on the Sprint Nexus 4G phones. It stores virtual versions of a customer’s payment and rewards credentials and uses near field communication technology to make payments by tapping the phone on the MasterCard terminals.

Google Wallet


Google officially rolled out its Google Wallet mobile paymnet system on last monday. Google wallet is now available only on Sprint nexus 4G, It works with Citi-Mastercards and Google Prepaid Card.

How it Works:

Tying into the near field communication (NFC) system built into select Android handsets, Google Wallet allows your phone to act as your credit card. By tapping your Android phone against a compatible card reader available in select retailers, your payment credentials are transferred to the merchant without any swiping.

Security:

Google Wallet requires you to set up a Google Wallet PIN that must be entered before making a purchase. This PIN prevents unauthorized access and payments via Google Wallet. Android phones also feature a separate lock screen.

If your phone is stolen, Google Wallet PIN and Secure Element protect your payment card information which prevents
others making a purchase with your phone.

Offers:

Google Offers are deals on products and services at local or online businesses. Whenever you buy or save a Google Offer, it automatically syncs to your Google Wallet so your offers are always with you.

Near Field Communication

Near field communication, or NFC, allows for simplified transactions, data exchange, and wireless connections between two devices in close proximity to each other. Co-invented by NXP Semiconductors and Sony in 2002, NFC technology is being added to a growing number of mobile handsets to enable mobile payments.

The Near Field Communication Forum (NFC Forum) formed in 2004 promotes sharing, pairing, and transactions between NFC devices and develops and certifies device compliance with NFC standards.

NFC devices can read NFC tags to get more information or an audio or video presentation. NFC can share a contact, photo, song, application, or video.

Uses of NFC:

It is used in Social Networking to instantly share a contact, photo, video or a url.

It expands eCommerce opportunities increases transaction speed and accuracy which in turn increases productivity.

An NFC device may make a payment like a credit card by touching a payment terminal at checkout or a vending machine when a PIN is entered.

Tap an NFC device to purchase rail, metro, airline, movie, concert, or event tickets.

Microsoft Tags


High Capacity Color Barcode (HCCB) is the name coined by Microsoft for its technology of encoding data in a 2D “barcode” using clusters of colored triangles instead of the square pixels traditionally associated with 2D barcodes. Data density is increased by using a palette of 4 or 8 colors for the triangles, although HCCB also permits the use of black and white when necessary.

A Microsoft Tag is essentially a machine readable web link, analogous to a URL shortening link: when read, the Tag application sends the HCCB data to a Microsoft server, which then returns the publisher’s intended URL. The Tag reader then directs the user’s mobile browser to the appropriate website.

You can create and deploy Tags, scan them with a single reader, analyze the results, and update the content anytime without changing the Tag. You can create custom Tags, tailor the consumer experience based on their location and mobile device, and deliver a wide range of content, from product details and videos to interactive games and apps.

Tag Cloud