Archive for the ‘Web Analytics’ Category

55% of Mobile Web Traffic comes from Apple’s iOS

Apple’s iOS operating system is now driving nearly 55 percent of worldwide mobile web traffic, according to a new report by web analytic firm Net Applications.

The findings suggest that the percentage eclipses Google’s Android by more than three times. At 16 percent global market share across mobile phones and tablets, Android web traffic even trails Java ME, which accounts for nearly 19 percent market share.

Symbian follows at 6 percent and RIM’s BlackBerry is at 3 percent.

Although Android controls 48 percent of the worldwide smartphone market, Apple’s iPad continues to own the tablet market, increasing to 68 percent global market share during the second quarter, up from almost 66 percent a quarter ago.

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