Belkin International, Inc., is a Californian manufacturer of computer hardware that specializes in connectivity devices launches packaging QR code campaign on select networking products.
Belkin International’s packaging features QR barcodes on select networking products. When Scanned from the smartphone with a QR reader it takes the user to belkin’s mobile site where users can find more info on the particular product.
The QR codes are cost effective means of connecting the physical world to the interactive world and driving traffic to their mobile internet site.
Mobile bar code scanning has increased by 4,549 percent in the first quarter of 2011 on a year-over-year basis, according to a Mobio Identity Systems study.
With the increase in smartphone purchases for both iPhone and Android devices, which have a pre-installed QR reader, there is growing awareness among consumers of QR codes compared to a year ago.
In terms of the type of media scanned, social media accounts for 70 percent of scans, TV 22 percent, the physical world four percent, online three percent and print one percent.
The iPhone is the most popular scanning device, followed by the iPod Touch and then, Android