Archive for the ‘Mobile website’ Category

Increasing mobile websites over apps

Some 80% of businesses across a wide range of vertical industries are planning to or already have developed mobile websites as their predominant vehicle for conducting mobile commerce in the next year, according to a new survey by Adobe Systems. A downloadable, application-only mobile commerce strategy was the preference of only 8% of respondents in the Adobe Scene7 Mobile Commerce Survey, released Thursday.
Businesses’ mobile strategies were highlighted in four main areas: promotions, commerce, product information, and branding. The latter was deemed the core mobile strategy for 75% of respondents, reinforcing the importance of the mobile channel to drive traffic and support different types of commerce, Adobe said.
“Multi-channel shoppers tend to purchase more; therefore, companies must effectively engage customers by delivering consistent, rich experiences across all channels — including mobile — to maintain and fuel current double-digit e-commerce industry growth rates,” said Sheila Dahlgren, senior director of product marketing at Adobe, in a statement. “The survey results demonstrate the opportunities that exist for companies to fully leverage rich visualization features to improve their emerging mobile presences and drive cross-channel sales.”
Full-screen image zoom and videos are the most effective way for mobile users to browse or display products on their devices, Adobe said, citing 55% of respondents who called both “indispensable viewing features.” In addition, the most effective visual merchandising features were catalogs and brochures, alternative images, and zoom and pan, according to 96% of respondents.
The survey also revealed that presently, rich visual merchandising features are used by 18% of respondents for mobile commerce, however, up to 81% said they plan to deploy these features, “thus implying richer mobile experiences will be created and offered over the next 12 months,” the company said.
Source: Various websites

dotMobi launches goMobi, mobile website creation tool

dotMobi, the company behind the “.mobi” domain, unveiled goMobi, an easy to use mobile website creation tool. The company argues that the new solution brings together the breadth of traditional content management systems with the speed and simplicity of mobile website builders. In other words, you don’t need to be an expert in order to create and maintain your (your company’s) mobile website.

Among the cool features included in the solution is the ability to detect website visitor’s mobile phone and serve appropriately formatted content. By default, goMobi produces easy to use, icon-based websites, but there are also options to make further customizations.

For more experienced developers, there’s a “powerful suite of tools” which allows them [developers] to control the automated transformation of desktop website content to mobile-friendly content as well as accessing HTML metatags for site items, along with a mobile/desktop switcher and advanced device detection capabilities.

You can access goMobi’s website from your computer at goMobi.info and at go.mobi on mobile devices.

Tools for Creating a Mobile Version of Your Site

1. MoFuse (from $7.95 per month)

MoFuse is one of the most popular mobile website builders around, which is unsurprising considering its excellent customizability. Visit the MoFuse website, click “Launch a New Mobile Site”, choose a mobile domain and insert your URL. Next, click on “Add Elements” to add dynamic and static content to each page. Click on “Layout” to transfer elements to your live site, dragging and dropping them to create the optimal visual arrangement before, finally, previewing your new site using MoFuse’s emulator, which brings up a mobile phone screen on your computer’s monitor. For bloggers, MoFuse is completely free and even easier to set up.

2. Mippin (free)

Mippin is an absolutely fantastic tool for those who want to mobilize an RSS-driven site. It doesn’t offer the same level of customization as MoFuse, but it’s much quicker to use and the results look great, every time. What’s more, your site will be optimized to work on over 2,000 handsets and the service is completely free. It provides users with basic analytics in reports, as well as the ability to earn money through mobile advertising.

3. Mobilize by Mippin (free)

Mobilize by Mippin is a terrific WordPress plugin, which automatically displays your blog to mobile visitors from your normal URL. Once installed, everybody accessing your site from a mobile phone will be automatically redirected to the mobile version. Photos are scaled to fit the horizontal dimensions of a phone screen and videos are converted to the 3GP format, commonly used on most 3G, 2G and even 4G phones.

4. Wirenode (free basic package)

At last count, 31,912 websites had been optimized for mobile phones using Wirenode, a tool which lacks the customization potential of MoFuse, but offers slightly more in this regard than Mippin. From Wirenode’s dashboard, users can configure their domain name, upload pictures, track visitors and page views and preview their site on an emulated phone. Wirenode’s simple Editor interface lets users personalize their mobile site with colors and images, and create, edit, rearrange and delete individual pages.

5. 2ergo (contact for a quote)

2ergo has mobilized huge organizations like Rightmove and The National Guard, creating mobile-friendly websites for them which look great and load quickly. 2ergo’s customers can choose to use the self-service mobile publishing and content management tool, Mobile Site Builder, or let 2ergo design a custom site especially for them. The latter, obviously, is the more expensive option of the two. 2ergo’s service includes automatic device and carrier detection, data capture and collection forms, an integrated ad service platform, real-time tracking and top-notch technical support.

6. Zinadoo (free)

Zinadoo is a really slick, free tool, which lets users build a mobile site quickly and easily. Users can make the most of Zinadoo’s web and mobile widgets, as well as its text and email services, to promote their site to an online and offline community. Furthermore, they can optimize their site for Google Mobile with keywords and tags, and upload videos using Zinadoo’s Mobile Video. As if that wasn’t enough, users can also gain access to Zinadoo’s online Business Directory and Mobiseer, a Web 2.0 service for organizing, tagging, sharing and managing favorite mobile sites.

7. Winksite (free)

Winksite is an excellent W3C mobileOK and .mobi standards-compliant mobile website builder which focuses heavily on the community element of website promotion and social interaction. It’s packed full of mobile-community-type features like forums, chat and polls. Users can use Winksite to create their own mobile portal for communicating with friends, sharing feeds and favorites. Users can also divert all of their texts, emails and Twitter messages to one mobile destination which people can interact with.

8. MobiSiteGalore (starts at $7.99)

MobiSiteGalore offers a mobile website builder, which can be used just as easily from a mobile phone as a computer. Its Quick Start Wizard, accompanied throughout by Help Movies, makes setting up a mobile website incredibly easy. Once you’ve added pages, chosen a color scheme, added content and checked your new site for compliance with ready.mobi standards, you can add items to your new site from the Goodies List. Goodies include click-to-call, add to phone book, Google search and links to PayPal.

9. mobiReady (free)

You can’t build a mobile site using mobiReady. What you can do, however, is test your existing site for mobile usability. Enter your URL and press “Go” to get free reports, detailing how well your site displays on mobiles and any potential problem areas. You’re even given information regarding how much people in different parts of the world are charged to view your site.

10. Google Mobile Optimizer (free)

Google Mobile Optimizer is the quickest possible means of transforming your website into one suitable for mobile user consumption. Navigate your way to google.com/gwt/n, enter a site URL and a lightweight version will appear, without headers, ads or images. It’s completely un-customizable and renders a minority of websites useless, but it’s a very useful bookmark for your phone.

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