smartphones using android performed better than the iPhones when it comes to loading web pages. Blaze.io, a mobile website optimization company, conducted the study that involved over 40,000 downloads of web pages belonging to the Fortune 1000 companies.
The study revealed that the iPhone loaded web pages 52% longer than Android and on average Android took 2.1 seconds to render non–mobile-optimized web pages, while the iPhone took 3.2 seconds. Android phones outdid the iPhone on site-loading time by 84% of the time.
During the study researchers used the Samsung Nexus S (Android 2.3), Samsung Galaxy S (Android 2.2), iPhone 4 (iOS 4.3) and iPhone 4 (iOS 4.2). The phones loaded pages using a strong Wi-Fi connection, and each device loaded each Fortune 1000 website three times.
iphone would have performed better if they are tested with safari web browser.
In 2009, $1.6 billion was obtained from purchases in mobile devices
93% of Americans own their mobile phones.
5% of the top 500 online retailers possess a mobile site/ iPhone app
Budgets for mobile marketing is expected to cross $6.5 billion in 2012
Internet users are using it on an average of 13 hours a week, which was just 7 in 2002
There are more than 2 billion mobile phones estimated worldwide
Google owns a separate mobile site index
Nearly 1/5 of Americans access mobile web daily
Mobile web is expected to surpass desktop web in just five years
Bango – the mobile payments and analytics specialist – reports a 600% growth in traffic to mobile websites. The company analyzed traffic to a range of mobile sites over the last 12 months. Data was gathered by sampling across 50 million phone users worldwide who have accessed third party mobile sites through its platform.
The key findings from Bango’s annual mobile usage study record 6 times the number of visits to mobile websites, comparing December 2009 with the same month a year earlier. The average time on site is measured as 3 minutes, 21 seconds, averaged across user visits to all sites, compared with just over one and half minutes the previous year. The analysis also measured the average number of pages viewed per visit at 5 pages, up from just over 2 pages per visit twelve months before.
Over the last twelve months, these site-level figures have increased by an average of 230% compared to a year ago, with consumers visiting sites more frequently from their phones and browsing more pages over longer periods of time. The key categories for mobile browsing are news, sports and general media sites (including newspapers), mobile content downloads, social networking and retail sites.
Another key finding is that smartphones are driving the highest usage of the mobile web, with BlackBerry accounting for over 17% of the mobile devices recorded across sites.The number of visits by BlackBerry users also exceeds any other device.
According to Gartner, the top three devices for worldwide smartphone sales in 2009, in order, were Nokia, BlackBerry then the iPhone. Factoring in the relative sales growth across the different smartphone brands the data suggests that iPhone browsing has, if anything, slightly declined per user measured, which could be a result of consumers being directed towards apps instead of websites.
Bango’s analysis also reveals significant usage of Wi-Fi connections by phone users. Wi-Fi connections average at 23% of all connections measured by Bango, with some rich media sites averaging one-third of all connections through Wi-Fi. This suggests that consumers are increasingly aware of Wi-Fi on mobile handsets and will connect via Wi-Fi where available, motivated by speed and perceived cost benefits. Sites that attract high percentages of Wi-Fi connected users include those that broadcast video, music and other streamed content.
Handcase has launched its mobile search engine, named Gune. The Gune solution is a system of meta-search. Handcase is a Brazilian software company.
Gune searches other websites and generates a single page of results. Search results are optimized for small screen phones and smartphones. Gune consults other search engines such as Google (News – Alert) and Bing to deliver the search results. Unlike traditional meta-search websites on the Internet that use the same principle, Gune displays 10 results each from Google and Bing simultaneously on the same page. Moreover, Gune offers the search box both at the top and at the end of each page.
Another factor that differentiates Gune from traditional meta-search websites that are based on the same principles is the fact that the search results provided are only from mobile search. According to Ricardo Garay, CEO Handcase, the goal was to optimize the time of the user. Gune aims to provide a superior experience with search. At present, Gune is available only in English. Handcase is working on Gune’s versions in Portuguese and Spanish.
The Gune offers a catalog of mobile websites. That is, users will be able to submit their mobile websites in Gune’s mobile website directory. It is not necessary to own a mobile website to submit it. If a user knows any mobile websites, he can go ahead and submit it. Garay added that since Gune is designed for everyone to contribute to the directory, whoever has, or knows a website mobile should just visit the website for the PC and give his tip. As soon as the website is checked and approved, it will be added to the directory.
AdMob announced that mobile web traffic in India has crossed a milestone figure of One Billion per month.
Since the inception of its India Operations in June 2009, mobile web traffic in India has increased significantly from 502 million to 1.2 Billion in March 2010.
“We are thrilled to reach and cross this landmark figure of over One Billion and hope to continue contributing toward the mobile ecosystem in India. The reported growth of over a 100 percent in less than a year is a testament to the growing Indian mobile web marketplace, we look forward to what is next given improved data plans and enhanced device capabilities” said Jeff Merkel, VP and Managing Director for APLA.
India generates the second highest Mobile Web traffic globally on the AdMob platform following the USA. According to Mahesh Narayanan, Country Manager India, AdMob “Mobile ownership and usage far outstrips ownership of PCs with Internet access in India. In the near future Mobile Internet usage is going to overtake fixed line internet usage in India.”
The AdMob platform includes a network of premium publishers and high quality content. Advertisers have the unique opportunity to drive consumer acquisition and brand engagement on the mobile web using this platform.
In March 2009, more than 23 million people used Opera Mini, a 12.1 percent increase from February 2009 and more than 157 percent increase from March 2008. Those users viewed more than 8.6 billion pages in March 2009. Since February, page views have gone up 17.4 percent, Opera reports.
Year over year, page views have increased 255 percent.
The growth in data transfers also highlights the value Opera Mini offers to carriers. In March 2009, Opera Mini served 148 million megabytes of data to handsets worldwide.
In all but two of the top 10 countries, the highest level of Opera Mini use is at the tail end of the day – from 8pm to midnight. In Indonesia, Opera Mini is used most between noon and 4pm. In China, Opera Mini is used most between 8am and noon.
An interesting finding was that the mobile Web is booming in Latin America.
From March 2008 to March 2009, overall page views in the top 10 countries listed increased 673 percent. From March 2008 to March 2009, overall unique users in the top 10 countries listed increased 164 percent. From March 2008 to March 2009, overall data transferred in the top 10 countries listed increased 510 percent.
As millions of people each month discover the Web through Opera Mini, content providers have an incredible opportunity to seize competitive advantage in this new medium,” Mr. von Tetzchner said. “By simply ensuring their content works on any device, they will open themselves to the next generation of Web users.