Reliance Big TV, the leading direct-to-home (DTH) service provider in the country has enhanced their official website. The new site comes with a completely fresh and international look with free-flowing white spaces and fluid interactions. The new navigation interface adopted is simplistic and intuitive with the objective of increasing the average time spent on site. With a warm conversational tone, the content is aimed to provide enough info to category explorers to turn them into BIG TV customers while converting existing BIG TV customers into complete loyalists & advocates.
Sources state, the clear agenda for the site revamp was to use it as an effective marketing tool to garner new customers as well as to promote VAS to existing customers. The site achieves this by clearly directing ‘seekers’ vs. ‘users’ into separate sections. Interested customers can now order a new BIG TV connection online.

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