Archive for April, 2010
In 2009, $1.6 billion was obtained from purchases in mobile devices
93% of Americans own their mobile phones.
5% of the top 500 online retailers possess a mobile site/ iPhone app
Budgets for mobile marketing is expected to cross $6.5 billion in 2012
Internet users are using it on an average of 13 hours a week, which was just 7 in 2002
There are more than 2 billion mobile phones estimated worldwide
Google owns a separate mobile site index
Nearly 1/5 of Americans access mobile web daily
Mobile web is expected to surpass desktop web in just five years
Microsoft IE for Mobile
S60 Web Browser.
•Enbridge, Inc., a leader in energy transportation and distribution in North America (Canada)
•GE, a diversified technology, media, and financial services company (US)
•Howard Hughes Medical Institute (HHMI), a nonprofit medical research organization (US)
•Huron Consulting Group, a consulting company (US)
•Jet Propulsion Laboratory (JPL), a NASA Center that manages robotic spacecraft exploration of Earth, the solar system, and the universe (US)
•The MITRE Corporation, a not-for-profit organization managing four federally funded research and development centers (US)
•SCANA Corp., a Fortune 500 energy-based holding company (US)
•Trend Micro, Inc., a leader in Internet content security (Japan)
•URS Corporation, a leading provider of engineering, construction, and technical services for public agencies and private sector companies (US)
•Wal-Mart Stores, Inc. (Walmart), a retailer with more than 8,000 retail units under 53 different banners in 15 countries (US).
. ltran, a large engineering and innovation consultancy (France)
. Advanced Micro Devices (AMD), a developer of computer and graphics processors (USA)
. BASF SE, the world’s leading chemical manufacturing company (Germany)
. COWI Group A/S, a consulting group focusing on engineering, environmental science, and economics (Denmark)
. Deloitte Touche Tohmatsu (DTT), a global professional services network providing audit, tax, consulting, and financial advisory services (a Global member organization)
. Environmental Resources Management (ERM), one of the world’s leading providers of environmental consulting services (Global)
. HSBC Bank Brazil (Brazil)
. Kaupthing Bank (Iceland)
. L.L.Bean, a vendor of apparel and outdoor equipment (USA)
. McKesson Corporation, a large provider of pharmaceuticals, medical supplies, and health care information technologies (USA).
Bango – the mobile payments and analytics specialist – reports a 600% growth in traffic to mobile websites. The company analyzed traffic to a range of mobile sites over the last 12 months. Data was gathered by sampling across 50 million phone users worldwide who have accessed third party mobile sites through its platform.
The key findings from Bango’s annual mobile usage study record 6 times the number of visits to mobile websites, comparing December 2009 with the same month a year earlier. The average time on site is measured as 3 minutes, 21 seconds, averaged across user visits to all sites, compared with just over one and half minutes the previous year. The analysis also measured the average number of pages viewed per visit at 5 pages, up from just over 2 pages per visit twelve months before.
Over the last twelve months, these site-level figures have increased by an average of 230% compared to a year ago, with consumers visiting sites more frequently from their phones and browsing more pages over longer periods of time. The key categories for mobile browsing are news, sports and general media sites (including newspapers), mobile content downloads, social networking and retail sites.
Another key finding is that smartphones are driving the highest usage of the mobile web, with BlackBerry accounting for over 17% of the mobile devices recorded across sites.The number of visits by BlackBerry users also exceeds any other device.
According to Gartner, the top three devices for worldwide smartphone sales in 2009, in order, were Nokia, BlackBerry then the iPhone. Factoring in the relative sales growth across the different smartphone brands the data suggests that iPhone browsing has, if anything, slightly declined per user measured, which could be a result of consumers being directed towards apps instead of websites.
Bango’s analysis also reveals significant usage of Wi-Fi connections by phone users. Wi-Fi connections average at 23% of all connections measured by Bango, with some rich media sites averaging one-third of all connections through Wi-Fi. This suggests that consumers are increasingly aware of Wi-Fi on mobile handsets and will connect via Wi-Fi where available, motivated by speed and perceived cost benefits. Sites that attract high percentages of Wi-Fi connected users include those that broadcast video, music and other streamed content.
Handcase has launched its mobile search engine, named Gune. The Gune solution is a system of meta-search. Handcase is a Brazilian software company.
Gune searches other websites and generates a single page of results. Search results are optimized for small screen phones and smartphones. Gune consults other search engines such as Google (News – Alert) and Bing to deliver the search results. Unlike traditional meta-search websites on the Internet that use the same principle, Gune displays 10 results each from Google and Bing simultaneously on the same page. Moreover, Gune offers the search box both at the top and at the end of each page.
Another factor that differentiates Gune from traditional meta-search websites that are based on the same principles is the fact that the search results provided are only from mobile search. According to Ricardo Garay, CEO Handcase, the goal was to optimize the time of the user. Gune aims to provide a superior experience with search. At present, Gune is available only in English. Handcase is working on Gune’s versions in Portuguese and Spanish.
The Gune offers a catalog of mobile websites. That is, users will be able to submit their mobile websites in Gune’s mobile website directory. It is not necessary to own a mobile website to submit it. If a user knows any mobile websites, he can go ahead and submit it. Garay added that since Gune is designed for everyone to contribute to the directory, whoever has, or knows a website mobile should just visit the website for the PC and give his tip. As soon as the website is checked and approved, it will be added to the directory.