I attended the HFI session held at Bangalore on july16 to july21.
Archive for July, 2007
There are variety of methods which can help improve the usability of your site.They can be divided in to two categories: one which gather data from the usersand the other which is applied without actual user.
The follwing are the types of methods:
Usability evaluations can be done at many stages during design and development process. it depends upon which method you choose.
GOMS stands for Goals, Operators, Methods and Selection rules.It is an approach to Human Computer Interaction observation developed by card, moran and newell in 1983.
Goals represent the goal that the user is trying to achieve
Operators are the set of automatic-level operations with which user use’s to attain the goal.
Methods represent the sequence of operations grouped together toattain a goal.
Selection rules it is used to decide which method to use when several are applicable for solving a goal.
Variations of GOMS:
It is the art and science of making computer applications more usable to user’s to achieve their goals.If the interaction is not usable to the user they leave the site,if they are employees company’s productivity decreases.
Benefits of usable interaction:
Increased sales and revenue
Increased customer satisfaction
Reduced maintenance costs
Decreased training costs
User-centered design is a structured product development methodology that involves users throughout all stages of Web site development, in order to create a site that meets users’needs.It considers Company’s business objectives and user’s needs.
User-centered design has various phases for development:
Allianz Australia Insurance, Australia
ALTANA Pharma AG, Germany
Bank of Ireland Group, Ireland
Capital One, USA
Merrill Lynch, USA
METRO Group, Germany
Vodafone Group, UK
A focus group is a form of qualitative research in which a group of people are asked about their attitude towards a Website. Questions are asked in an interactive group setting where participants are free to talk with other group members.
From this we can learn users’ attitudes, beliefs and their reactions to prototypes.